Worlds Topest Jewellery Information

Why is platinum's purity important to me? Platinum is hypoallergenic, resists tarnish, is one of the strongest precious metals in the world and is extremely durable.

Is platinum the same as white gold? No, it is quite different. During World War II, the U.S. government prohibited platinum's use in all non-military applications, including jewelry. Because of strong consumer preference for platinum's pure white luster, white gold was substituted in platinum's absence. To create white gold, yellow gold is alloyed with nickel and zinc (and small amounts of copper and silver), thereby achieving a white metal look. Platinum has purity, strength, rarity, durability, and a natural rich, white color.

How should I care for and clean my platinum jewelry? Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use a good pre-packaged jewelry cleaner available from your local jeweler or have it professionally cleaned by your jeweler. As with all precious jewelry, store with care, not allowing pieces to touch or scratch each other.

Will platinum scratch? Signs of wear, including scratches, will inevitably appear in all precious metals, even with platinum. Due to platinum's amazing durability and strength, however, there is little or no material loss when it is scratched.

Is platinum fashionable? How will it coordinate with my gold jewelry? Yes, platinum is fashionable! It is very fashionable to wear platinum jewelry with your other fine gold jewelry. Platinum jewelry often contains karat gold design accents, just as karat gold jewelry is sometimes accented with platinum. Platinum's white color beautifully contrasts with yellow gold and adds versatility to your existing jewelry wardrobe.

Is platinum a good value? Yes! Platinum is an excellent value because of its inherent qualities: its purity, its strength, its durability and its rarity. When you purchase platinum jewelry, you are buying jewelry that is almost 100% pure. In the U.S., platinum jewelry is generally 90% or 95% pure platinum, with 5% or 10% alloy of a platinum group metal. By comparison,18 karat gold is 75% pure gold and 14 karat gold is 58% pure gold.

No other precious metal is as pure or bears all the qualities of platinum. Worn over a lifetime and passed on to future generations, platinum is the jewelry metal of choice.